Monday, July 12, 2010

Aji Ichiban

Aji Ichiban - 37 Mott Street, as well as four other locations in Chinatown (Japanese)
Also called Munchies Paradise. Aji Ichiban is a Hong Kong based snack food store, specializing in Japanese goodies. What makes Aji Ichiban amazing is that the snacks have little sampler bowls and they encourage you to eat them. They have dried plums, wasabi peas, and Candied ginger is a must. It's a good marketing strategy. Once you're stuffed, guilt demands that you buy something. It's not hard to find something worth taking home...Four stars!

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